What does subscription retention look like when churn prevention runs as a real lifecycle motion?

Atelier Commerce is a New York lifecycle marketing agency for emerging and mid-market DTC brands. We design interconnected ecosystems where every channel pulls from the same customer data, and growth compounds instead of leaking between tools.

We organize the work around three lifecycle pillars:

• Growth Marketing. Paid media, SEO, and acquisition tuned to subscription LTV.
• Retention Marketing. Klaviyo-led email and SMS programs paired with Stay's ExperienceEngine and RetentionEngine.
• CRO & Experience. Shopify site work where the subscriber experience earns retention rather than relies on friction.

Where we go deep

• Paid media. Full-funnel Meta, Google, TikTok, and emerging channels measured against subscriber LTV, not first-order conversion.
• Email & SMS marketing. Klaviyo flows synced with Stay subscriber lifecycle stages, onboarded, at risk, paused, reactivated.
• Branding & web design. Figma-led design systems with subscription management UX that respects the customer.
• CRO and physical mail. Connected to the same ecosystem, measured against customer lifetime value.

Enriched product data and AI enablement

Modern channels are only as smart as the data feeding them. Stay's RetentionEngine uses enriched subscriber data (frequency, skip patterns, swap behavior) to predict churn before it happens and trigger the right intervention through Klaviyo.

Built for the Stay.ai era

When a beauty, wellness, or home consumables brand on Shopify is ready to take subscription seriously, Stay.ai is what we deploy. ExperienceEngine for flexible subscription management, RetentionEngine for churn prevention, and smart retention logic that keeps subscribers because the experience earns it, not because canceling is hard. Lower churn, healthier subscriber LTV, and a recurring revenue line that actually compounds.

Let's build something worth talking about.